Reversed-phase HPLC
High-performance liquid chromatography separates a mixture by pushing it through a column. The sample is dissolved, loaded onto the column, and carried through a bed of fine non-polar particles by solvent under high pressure, while the composition of that solvent is changed along a gradient. Components leave the column at different times according to how strongly each is held by the packing, and a detector at the far end records ultraviolet absorbance (conventionally at 220 nm, where the peptide bond itself absorbs) against time.
The output is a chromatogram: a flat baseline with peaks rising off it. The time at which a peak appears is its retention time. The area beneath a peak is proportional to how much of that component passed the detector. Purity is reported by area normalisation: the area of the main peak expressed as a percentage of the total area of every peak the software integrated.
That figure is a relative measure, and it is worth being precise about what it does not cover. It compares peaks with peaks. It cannot report anything that does not absorb at the wavelength used, anything that never leaves the column, or anything that leaves it at the same moment as the main peak. Water and counter-ion are determined separately for exactly that reason.